Whenever a client asks me about LinkedIn, the conversation almost always starts the same way: “How do I get discovered?”
We talk about keywords, headlines, banner images, and crafting the perfect “About” section, all with the hope that a recruiter will stumble across their profile and extend an offer.
Here’s the truth: yes, optimizing your profile matters. But if that’s your only strategy, you’re taking a passive, and risky, approach in a competitive job market.
The Better Mindset: LinkedIn Isn’t Just for Others to Find You. It’s for You to Find Them.
If you’re waiting to be contacted, you’re gambling with your career.
Instead, think of LinkedIn as your research and relationship-building powerhouse. The real magic happens when you take the first step.
Use LinkedIn to:
Identify professionals in the companies or industries you’re targeting.
Study career paths of people you admire to learn what’s possible.
Reach out with intention, curiosity, consideration, and a clear purpose (my “three C’s”).
How to Start Real Conversations on LinkedIn
You don’t need a perfect pitch. You just need to connect like a human.
Ask for a short conversation.
Ask for advice.
Ask what they wish they had known before making their last career move.
The goal here isn’t to directly ask for a job, it’s to build relationships and gather insights that can guide your career moves.
Why This Works
People hire people they know, like, and trust. And trust isn’t built by a headline alone, it’s built through authentic, consistent connection.
So yes, make sure your profile is strong. But then… use it.
Start the outreach. Build the bridge. Cross it.
You’ve got this. 👊